It’s been a few months since the media is buzzing with reports that suggest Tata Group-owned Air India is poised for a makeover! Now, according to recent and multiple media reports, Air India may finally be getting a livery color transformation, with the anticipated unveiling of the new design scheduled for an event today.
Air India is likely to get a new identity with new logo and colour theme as the Tata Group emberks on a long awaited revamp of the national carrier’s brand. However the name Air India will remain intact.
The present emblem, which has been in use since 2014, features a red swan adorned with the iconic orange Konark Chakra emblem. This distinctive logo is prominently displayed on the aircraft’s tail. There are reports that the airlines may announce the change of the logo and colour on toda
Among the elements targeted for transformation in the rebranding process is the airline’s iconic mascot, known as The Maharajah. Additionally, reports suggest the possibility of introducing a new female mascot as part of the revitalized lineup!
Regarding the color, the flying swan logo is typically depicted in shades of red, symbolizing dynamism, energy, and vibrancy. The Konark Chakra is usually rendered in orange, as seen on the Indian national flag. The combination of red and orange creates a distinctive and eye-catching visual identity for Air India.